
SEO Specialist
- On-site, Hybrid
- Cluj-Napoca, Cluj, Romania
- Operations
Job description
About the Role
Job requirements
Responsibilities:
On-Page SEO Optimization
· Conduct keyword research and implement on-page optimizations.
· Optimize meta titles, descriptions, headings, and internal linking structures.
· Support content teams with SEO best practices for core pages, landing pages, and game descriptions.
Technical SEO Support
· Assist in monitoring website performance using tools like Google Search Console and Ahrefs or Semrush.
· Identify and report technical SEO issues (crawl errors, indexing problems, page speed improvements).
· Support structured data implementation and mobile-friendliness audits.
Off page SEO
· Build high-quality backlinks from relevant iGaming and high-authority domains
· Execute digital PR campaigns
· Manage and optimize presence on review and rating platforms (e.g., Trustpilot, Casino.org)
· Monitor and enhance the brand’s reputation across forums, blogs, and media outlets
· Track brand mentions and respond to feedback to maintain a positive public image
SEO Analysis & Reporting
· Track rankings, organic traffic, and conversions
· Assist in compiling SEO performance reports and insights.
· Monitor competitor activity and industry trends.
Collaboration & Growth
· Work closely with content, marketing, and development teams to implement SEO strategies.
· Stay updated on SEO trends, algorithm updates, and best practices.
Requirements:
· Degree in Marketing, Communications or a related field
· English Proficiency: Strong written and verbal communication skills.
· Proven experience in developing and executing successful SEO strategies and at least 2 years of previous experience in a similar position in the igaming industry.
· Proficient with SEO tools like Google Search Console, Google Analytics, Ahrefs or Semrush.
· Analytical Skills: Ability to interpret data, and analyze website performance.
· Relevant certifications such as Google Analytics, Google Ads or SEMrush SEO is an advantage
· Basic HTML & CMS Knowledge: Understanding of how websites work and experience with CMS platforms is a plus.
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