Gamification Specialist

At SolidStake, we believe that powerful ideas deserve bold storytelling. As a venture studio at the intersection of marketing, digital entertainment, and operations, we specialize in launching and scaling brands that captivate audiences and redefine online experiences.

We’re not just strategists—we’re creatives, brand builders, and growth architects. From crafting breakthrough campaigns to driving data-informed performance, our teams blend imagination with insight to shape narratives that resonate and convert. Whether it’s bringing a new venture to life or accelerating one that’s already growing, we move fast, think big, and execute with purpose.

At SolidStake, we foster a culture where collaboration fuels creativity. We champion diverse talent and fresh perspectives, creating space for every team member to take ownership, elevate their craft, and make a real impact. Join us and help shape the brands—and the stories of tomorrow.

Position Overview:

The Gamification Specialist will design, implement, and continuously optimize gamification mechanics that increase player engagement, retention, and revenue across casino and/or sportsbook. The role sits at the intersection of product, CRM, and operations, turning business goals into measurable, player-facing experiences (missions, levels, tournaments, loyalty, challenges, streaks, reward loops).

Responsibilities within the team:

Gamification strategy & design

• Own the gamification roadmap aligned with key business KPIs (Retention, ARPU, frequency, churn reduction)

• Design mechanics such as missions/quests, daily challenges, streaks, levels, badges, leaderboards, tournaments, seasonal events, loyalty/reward loops, and personalized offers

• Audit current reward structures (bonuses, free spins, cashback, points, missions etc) balancing engagement impact with cost and risk. Calculate bonus costs and ensure profitability

Execution & operations

• Configure and launch gamification campaigns/events within internal tools and/or third-party platforms

• Coordinate end-to-end delivery with Product, CRM, BI, Risk/Fraud, Customer Support, and Legal/Compliance

• Maintain campaign calendars and ensure flawless execution (rules, segmentation, translations, QA, launch checks)

Data-driven optimization

• Monitor performance daily/weekly and run structured iterations (A/B tests, cohort analysis, funnel analysis)

• Track and report impact on KPIs: DAU/MAU, retention (D1/D7/D30), reactivation, conversion, GGR uplift, bonus cost, RTP impact, engagement per segment

• Build clear post-campaign reports with insights and next actions

Player segmentation & personalization

• Create and maintain segmentation logic (VIP tiers, high-potential, reactivation, recreational vs. value players)

• Partner with CRM to align gamification experiences with lifecycle journeys (onboarding, early activation, retention, winback)

Governance & compliance

• Ensure all mechanics comply with local regulations and responsible gaming principles

• Work with Risk/Fraud to prevent bonus abuse and maintain healthy margin

Facing the challenges of the role requires:

• Relevant experience in gamification, CRM, retention, product operations, or lifecycle marketing within iGaming, gaming, fintech, or subscription apps (iGaming experience strongly preferred)

• Strong understanding of player psychology and reward loops (progression, scarcity, competition, achievement)

• Solid analytical skills; confident working with dashboards and data (Excel/Sheets required; BI tools a plus)

• High attention to detail (campaign rules, edge cases, QA)

• Hands-on experience with gamification/CRM platforms (e.g., Optimove, Fast Track, Salesforce Marketing Cloud, Braze, Smartico, Pragmatic Solutions CRM, or similar)

Nice to have

• SQL basics, A/B testing frameworks, or experimentation tools

• Experience working with both casino and sportsbook mechanics

• Understanding of bonus economics (cost models, expected value, RTP considerations)