CRM VIP Specialist

At SolidStake, we believe that powerful ideas deserve bold storytelling. As a venture studio at the intersection of marketing, digital entertainment, and operations, we specialize in launching and scaling brands that captivate audiences and redefine online experiences.

We’re not just strategists—we’re creatives, brand builders, and growth architects. From crafting breakthrough campaigns to driving data-informed performance, our teams blend imagination with insight to shape narratives that resonate and convert. Whether it’s bringing a new venture to life or accelerating one that’s already growing, we move fast, think big, and execute with purpose.

At SolidStake, we foster a culture where collaboration fuels creativity. We champion diverse talent and fresh perspectives, creating space for every team member to take ownership, elevate their craft, and make a real impact. Join us and help shape the brands—and the stories of tomorrow.

Position Overview:

The VIP CRM Specialist is responsible for developing, managing, and executing CRM strategies to engage, retain, and maximize value from VIP players. The role involves using player data to deliver personalized campaigns, collaborating with VIP managers and marketing teams, and ensuring a premium experience for highvalue clients.

Responsibilities within the team:

• Design and manage VIP loyalty programs to enhance engagement and retention

• Segment VIP players by value and monitor behavior to identify trends and opportunities

• Develop and execute data-driven VIP CRM campaigns across email, SMS, push notifications, and in-game messages

• Track campaign performance and optimize strategies based on insights

• Analyze VIP player behavior including deposits, game preferences, and engagement metrics

• Generate reports on VIP activity, campaign performance, and revenue impact

• Collaborate with VIP hosts, operations, marketing, and product teams to ensure a cohesive VIP experience

• Ensure compliance with responsible gaming regulations for high-value players

• Monitor industry trends and competitor VIP programs to recommend improvements

Facing the challenges of the role requires:

• Minimum 1-3 years of experience in CRM, preferably focused on VIP or high-value customers in iGaming

• Proven experience managing high-value client relationships and campaigns

• Strong analytical skills and experience with CRM tools such as Salesforce, HubSpot, Optimove, Fasttrack or similar

• Ability to translate data insights into actionable strategies

• Excellent communication, negotiation, and relationship management skills

• Knowledge of responsible gaming regulations and industry best practices

• Highly organized and able to manage multiple projects simultaneously