CRM Manager

At SolidStake, we believe that powerful ideas deserve bold storytelling. As a venture studio at the intersection of marketing, digital entertainment, and operations, we specialize in launching and scaling brands that captivate audiences and redefine online experiences.

We’re not just strategists—we’re creatives, brand builders, and growth architects. From crafting breakthrough campaigns to driving data-informed performance, our teams blend imagination with insight to shape narratives that resonate and convert. Whether it’s bringing a new venture to life or accelerating one that’s already growing, we move fast, think big, and execute with purpose.

At SolidStake, we foster a culture where collaboration fuels creativity. We champion diverse talent and fresh perspectives, creating space for every team member to take ownership, elevate their craft, and make a real impact. Join us and help shape the brands—and the stories of tomorrow.

Position Overview:

We are looking for a CRM Manager to own and evolve our CRM strategy across casino and sportsbook. You will lead the planning, and optimisation of lifecycle and promotional campaigns across multiple channels (Email, SMS, Push, Pop-ups/In-app), with a strong focus on retention, engagement, and revenue growth. This role is hands-on and strategic, acting as the bridge between CRM execution, segmentation/personalisation, and performance analytics while ensuring compliance and responsible gaming principles are embedded in all communications.

Responsibilities within the team:

• Own the CRM strategy and lifecycle framework (onboarding, activation, retention, reactivation, churn prevention, VIP feeders) for casino and sportsbook.

• Plan and manage the CRM campaign calendar (promo, evergreen, automated journeys) aligned with commercial priorities and key events.

• Drive segmentation and personalisation (value tiers, product preference, behaviour, geography) to maximise incremental uplift.

• Manage end-to-end campaign delivery: briefing, setup, QA, launch, post-analysis, and iteration.

• Enforce CRM best practices: template governance, tone of voice consistency, testing standards, and deliverability hygiene.

• Lead a test-and-learn / experimentation approach (A/B tests, holdouts where possible, frequency caps) and translate insights into action.

• Monitor and optimise key KPIs: retention, reactivation, active users, GGR/NGR, bonus cost vs budget, conversion rates, and satisfaction signals.

• Ensure campaigns are compliant with internal rules and market requirements (T&Cs accuracy, opt-ins, data privacy, responsible gaming messaging).

• Collaborate closely with Product, BI, Content, VIP, Payments, Support, and Compliance to deliver cohesive player communication.

• Mentor CRM Specialists, setting standards, reviewing campaigns, and developing capabilities.

Facing the challenges of the role requires:

• 3+ years in CRM/Lifecycle/Retention marketing in iGaming (casino and/or sportsbook), with proven ownership of campaigns and journeys.

• Strong hands-on experience with multi-channel CRM execution: Email, SMS, Push, Pop-ups/In-app, bonus mechanics.

• Proven ability to work data-driven: strong understanding of segmentation, cohorts, funnels, retention metrics, and campaign attribution.

• Experience with CRM platforms and back offices (e.g., Optimove, Fast Track, or similar iGaming driven platform).

• Strong operational skills: planning, prioritisation, attention to detail, and ability to run multiple campaigns in parallel.

• Excellent English (written and spoken); able to write clear briefs and ensure high-quality player-facing copy (with content support if available).

• Comfortable working in fast-paced environments and making decisions based on performance and player behaviour.

  
  Nice to Have / Added Value

  • Experience building automated journeys (trigger-based flows) and sophisticated personalisation rules.

  • SQL/BI familiarity (or strong collaboration with BI) to self-serve insights.

  • Experience with deliverability tools, SMS compliance, or experimentation frameworks.