Copywriter

Overview:

We are seeking a highly skilled and creative Copywriter (over 3 years of experience), with an excellent command of Romanian and English, who is passionate about sports and social media content to join our dynamic team.

We are looking for someone with a proven experience in writing engaging copy for social media channels, conducting competitive research, and collaborating with the design and branding teams to bring content to life.

This is not just a copy-paste role. We want someone who understands tone of voice, who’s always browsing TikTok or Instagram for the latest trends, and who knows how to turn a simple idea into a bold campaign. You’ll be part of the team that shapes the brand’s presence and tone in the digital space.

Key Responsibilities:

1. Social Media Copywriting

Write engaging, on-brand copy for platforms such as Instagram, Facebook, TikTok, and YouTube. From captions and hooks to short scripts and taglines, you’ll bring our social presence to life.

2. Creative Brief Development

Collaborate with designers and video editors to craft clear, focused briefs that align with each platform’s format and audience. Participate in brainstorms and contribute creatively to visual concepts and campaign ideas.

3. Stay Updated on Trends

Stay informed about emerging social media trends, tools, and

best practices. Proactively explore new opportunities to innovate and stay ahead of the curve in social media marketing.

4. Competitive & Industry Benchmarking

Conduct research on industry trends, competitors’ content strategies, and community engagement styles. Use this insight to help shape a unique and relevant brand voice.

5. Brand Tone & Messaging Adaptation

Adapt messaging for different formats, audiences, and channels while keeping the brand’s tone and identity consistent across touchpoints.